Whether you are creating a Web site or video, make sure you are investigating not just how to do so in a technical sense, but also in a rhetorical sense. In other words, knowing how to make a video or Web site doesn't necessarily mean you know how to get and keep an audience. Look up checklists for creating videos and Web sites. Learn more about usability testing for Web sites.
For those creating a Web site, a good place to start is Jakob Nielson's "Usability 101" at http://www.useit.com/alertbox/20030825.html
If you're making a video, read "The Secret Strategies Behind Many 'Viral' Videos" by Dan Ackerman Greenberg at http://techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/
Be sure to research the audience for your topic. What do they want to know? What do they need to know--including information they might not realize they need to know.
If you were looking for information on your topic, what search terms would you use? What kinds of sites come up? How are they similar to or different from what you want to create? Be sure to include those terms within your Web site copy so that Web crawlers can find them. Be sure to tag your video so that it will come up when a user searches your topic.
Deliver the goods. Make sure you are presenting information that your audience wants so that they actually watch your video or peruse your Web site. What do travelers to France need to know? What is the best way to demonstrate how to play a game? Why should people care about UNICEF and TOMS? What is the significance of budgets to college football? Are your health tips relevant to your particular audience?
Justify what you're doing. Why this topic? Why this medium? Why are you making certain choices in the selection of information, organization, design? Why are you dividing the work the way you are? How are you managing communication and consensus within your group, both in face-to-face and online interactions?
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